Unlocking Digital opportunities for youth and women
working in self-help groups across Odisha means 7 million
reasons to be hopeful about tomorrow.
Product Innovation eCommerce Competency World-class collaboration Jijivisha is a ground-breaking
transformational women's livelihood
empowerment program to support the
creation of inclusive enterprises for a
developed community. Classystreet will
support this endeavor for the holistic
integrated empowerment of various women
and youths working in various self-help
groups across Odisha for improving their
livelihood opportunities through enhanced
e-commerce competency and forward
market linkage assistance.
We Aim to Create 100 self-sustainable Self-help groups in Odisha by 2024. ‘JIJIVISHA’ is a program in mission mode aimed at strengthening interventions for
women's livelihood and empowerment. It seeks to realize our commitment to “women-led
development” by addressing livelihood issues affecting women working in various self-help
groups across Odisha for a sustained livelihood and by making them equal partners
in nation-building through convergence and citizen ownership.
It seeks to focus on proposing strategies for improving E-Market linkage across various
national and international markets and at different levels of governance. It also seeks to
promote greater participation and support of developing Digital competency along with
support for improved market linkage.
Creating Inclusive Enterprises for Empowered Communities The objective of the “JIJIVISHA” program is
to provide sustainable improved digital
competency and improve E-Market support to
connect global buyers for women and youths
working in various self-help groups across
Odisha. Our target group includes socially and economically
marginalized, and vulnerable groups, in need
of financial empowerment and improved
livelihood opportunity creation, with short-term
and long-term holistic development and
empowerment programs.
“80% of Indian rural women are lacking Digital competency”
3A’s Micro-entrepreneurs working in various Self-help groups across Odisha are facing an urgent
challenge.
7 million youth and women working in various SHGs across Odisha are standing at the door of
numerous digital opportunities. The irony of the matter is despite various interventions by the
government the practical implementation of using technology to support and enhance
livelihood is missing from the scenario. Many of the women and youth working in the self-help
groups don't have the proper idea about how to improve their digital competency and
implement that knowledge into practice.
Due to a lack of practical and evidence-based training
programs, and the absence of proper guidance and
mentoring from real-time eCommerce entrepreneurs,
targeted groups of people are not able to leverage
the power of digital technology, which can help them
to become a part of the ever-growing digital
economy. More than a million people are missing out
on this opportunity to become a part of the Digital
economy.
Various practical problems faced by these microentrepreneurs
working across various SHGs in
Odisha are as follows.
As India’s first eCommerce knowledge acceleration provider for micro-entrepreneurs, we are creating
a holistic and integrated ecosystem built on the foundation of inclusivity to bring together the best of
the opportunities for various women and youth working in various SHGs across Odisha. Jijivisha is an
initiative that will not only create tangible values for the micro-entrepreneurs and different SHGs but
also help in building a more prosperous and developed Odisha.
Our singular priority for every youth and woman micro-entrepreneurs in Odisha is to Develop their
eCommerce Competency and create a sustainable market to enhance their existing livelihood. Our
goal is to build 100 successful self-help groups across Odisha by 2024 and make them an important
part of the ever-growing digital economy in India.
Classystreet is working with a Self-help group
“Navjeevan Society” comprising more than
250 self-employed women who are mostly
tribal and this self-help group is sponsored by
“TATA Steel”.We have been working with this
self-help group to create a new niche for tribal
heritage textile, arts, and crafts items created
by this self-help. We have been actively involved with this group
to upskill them and simultaneously we have
been creating a new framework for Tribal
heritage products made by them to connect
with global buyers. Livelihood generation: 20% More tribal women are inducted into the formal economy by
working as textile and crafts designers in the workforce to financially empower themselves and
get a better livelihood. Income enhancement: There was an increase in their income by 30-40% for the group after
improvement in sales using various digital mediums. Innovation in Design: After intervention and inputs they started to create a new range of
products which was well appreciated in the market and increased the sales by up to 30% and
hence their approach towards the work changed. Social respect: Their family members started to see them with a different perspective as
they
became contributors to the financial side of their family. Entrepreneurship culture development - Around 10% of the workforce started their own
ventures as they can foresee the kind of opportunities that exists in the market for such kind of
products “You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
Democratizing eCommerce for A Larger Cause
Our vision:
Our Objective:
The Problem:
“Every solution to every problem is simple. It's the distance
between the two where the mystery lies.”
The Problem Summary:
The Solution:
Our Unique Methodology: Inclusive Methodology:
Case Study:
Program Highlights:
The Impact: