‘God is zero’ was the name of
a video clipping which was just about a minute and a half long. But the impact
lasted for quite a while. This clipping reminded me of a beautiful egg shaped
souvenir that I cherish even today. The craftsmanship was exquisite with flecks
of gold in it which shone even by the dim lamp at night. I looked at that cute
shaped bottle filled with translucent – oh so lovely – pebbles that we bought
from a tiny shack by the beach of Goa. And those umpteen bells of all sizes and
shapes that adorn our doorstep.
Souvenirs
were lovely trinkets that refreshed us with the sweet memories of the happy
times we had in our lives. I loved buying them. I always felt I was buying
myself a slice of happiness when I bought all those handicrafts made by the
local tribal folks of the places we visited. I loved talking with the craftsmen.
Some of these friendly tribal folks even allowed us to experiment with their
handiwork.
Perhaps
God is indeed a big entity like zero.
Without
any beginning or end.
Zero
indeed has no value of its own but still adds a lot of value to other numbers.
We
at classystreet.com also believe in the same value system. We interact with
several tribal craftsmen who excel at their skill and their handiwork. Their
sense of design and aesthetics, their innate creativity, their patience, their
talent and their faith in God and their belief in their handiwork is laudable.
They
weave their passion, their traditions, their culture, their time, their energy,
their love and their ethics into their handicrafts. The products that they
craft are sourced from the raw material that is abundantly available in the
vicinity and they are completely organic and eco-friendly.
Most
of these hand crafted treasures are bought by tourists and visitors who throng
specialized stores.
But
this is barely enough because it rarely gives these craftsmen a steady stable
source of income.
Classystreet.com
explored and tapped into this gap. With a little research, classystreet.com
realized that the handiwork of these tribal people had a demand all over the
world.
Classystreet.com
is doing its bit by giving such people a platform to display their
craftsmanship on its ecommerce portal.
But
classystreet.com also has other motives that are worth exploring.
Classystreet.com
believes that a slight change in the perspective of urbanites will bring about
a major transformation in the lives of these skilled tribal artisans.
Whether
it is a piece of exquisite pottery or that tiny fragile marble idol of Krishna,
whether it is that necklace made of sea shells or that lantern made out of
applique work, whether it is that Sambalpuri saree or that tussar silk stole,
whether it is that lovely tiny cute cane basket or that trendy bag with the
elephant motif, whether it is that crocheted lace or that hand embroidered
saree…..we at classystreet.com genuinely feel that…….when you buy something so
beautiful, something so dainty, something so elegant and exquisite, something
so unique and stunning……..you are not simply buying a meaningless trinket.
We
at classystreet.com truly feel that when you buy such handcrafted beauties, you
are buying a piece of history, a piece of geography, a slice of creativity, a
dollop of passion, a ton of faith, years of expertise, eons of culture and
traditions.
Think
awhile about this dear urbanites reading this article.
We
give a lot of thought about the gifts that we give one another for our
birthdays, anniversaries, for festive occasions and to our colleagues and
employees.
A
lot of organizations adhere to the norm of gifting something worthwhile to all
their esteemed and valued customers during festive occasions.
A
lot of thought and several discussions take place before the ideal gift is
decided upon.
We
at classystreet.com want to bring about a shift in the perspective of all such
people.
We
put so much thought and care about the person who is receiving the gift.
We
will search high and low, in brick and mortar stores and even in the virtual
world. We will keep in mind the likes and the dislikes of the recipient. We
want them to appreciate our gift and the time and the energy we spent in
finding something that they will love and use.
But
do we ever spare a thought about the person who crafted that product?
Aha…..maybe
we did not even consider a hand crafted item as a proper gift idea.
That
is the gap that we at classystreet.com want to bridge.
Somehow,
somewhere down the line, we urbanites have got used to a certain speed of life.
Just
buy something useful, never mind the budget and tick the task off the big long
to do list or the fourth point of the agenda in the meeting held by the board
of directors of a multinational organization.
We
at classystreet.com honestly and humbly feel that at the core of that big
designation and under that label of CEO that we all wear with such dignity……..throbs
a heart that is just as human as that tribal craftsman your age in that distant
village.
Pause
awhile dear humane director and CEO……….that is all we ask of you.
Perhaps
zooming in on a practical gift is just a number on your agenda……..but if you
zoom the lens of your heart towards those distant idyllic tribal villages that make
up the better part of rural India………you will be delighted with the brilliance
of their creativity.
That
is the bridge that classystreet.com wants to build.
Their
hand crafted gems are sure to make you redefine your concept of gifting
something worthwhile.
On
their own, like that big beautiful zero, they have no value of their own.
On
their own, their skills have no beginning and no end ……….truly because their
talent was passed on them through their ancestors and they continue to pass it
down to their children.
On
their own they are a big beautiful zero because unless they are buyers for
their products, they cannot survive on their skill and their talent alone.
Yes,
we at classystreet.com can project, portray and display their craftsmanship on
our portal.
We
can do our utmost to show you their side of their story.
We
can do our utmost to bring about a change and a big shift in your perspective.
But
adding a value to that big beautiful zero is totally up to you.
Yes,
we at classystreet.com will continue to knock all kinds of doors so that these
skilled craftsmen get their share of recognition and limelight that is long
overdue.
That
day is not too far away when the virtual world and ecommerce portals like
classystreet.com will bring about a quiet big revolution in their lives.
Classystreet.com
knows – simply knows – that the God residing within that big beautiful zero
will bring about a change of heart and soul in the urbanites and set the big
beautiful ball of zeroes rolling towards these craftsmen because their skills
and their talent are invaluable.
